The Yummy Factor: Behind the Scenes of Food Commercials
Lights, camera, deliciousness!
Get ready for a mouthwatering adventure in the world of commercial table top.
Join lively conversations with the maestros of the craft - directors, food stylists, and even motion control operators - as they spill the beans on how to make food look tantalizing on screen.
Episodes
35 episodes
Telling Food-Stories That Matter Ft. Ben Liebmann
🎙 Meet Ben Liebmann, founder of Understory, who’s blending his passion for food and media to help chefs tell their unique stories. In this episode, Ben shares his journey from working on MasterChef to serving as COO of Noma, and finall...
The Fantasy vs. Reality of Becoming a Commercial Director Ft. Eric Yealland
🎙 Meet award-winning director Eric Yealland, who’s reinvented himself time and again before finding his sweet spot as a food and tabletop director. In this episode, we dive into the fantasy vs. reality of the director’s chair—what pulled Eric i...
The Chip Master Ft. Steve Starkman
🎙 Meet Steve Starkman, the chip master! He’s the guy behind every Dorito, Lay, or Cheeto you've seen on TV, including some iconic Super Bowl ads. From working with Messi to Walter White, and directing legends like Michael Bay and Spike Jonze, S...
How Creative is Directing Commercials Ft. Joris Noordenbos
🎙 Welcome back director Jooris Noordenbos. We talked about the frustrating side working as a commercial table top director and how the process tends to leave little room for innovation and creativity. Find Joris on IG:
The Future of Virtual Production Ft. Steve Giralt
Visual Engineer Steve Giralt told me all about his amazing developments at on the forefront of virtual production for table top, including inisane high speed capabilities, "GhostFrame" and ...
What's the Difference Between Directors? Ft. DP Alejandro H. Madrid
DP Alejandro H. Madrid told me all about the different approach of different directors. We also discussed why a succesful DP nowadays needs to know about more than just his camera and light deparment.
Co-Directing with Niels Thomsen
🎙 Welcome back director Niels Thomsen. We co-directed a job last week, so we're talking about it! 🎥 Find Niels on IG: @nilex_hh
Post-Production Discussions Ft. 1st AD Mauricio Coronado
🎙Meet 1st AD Mauricio Coronado, with who I just finished a 4 week project for 9 different brands. II thought it would be a cool idea to rant about this crazy journey literally a day after it ended.
Shooting in Mexico Ft. Director Eduardo Ávila
🎙 Meet Eduardo Avila one of Mexicos most well-established commercial Directors, 🌮 and co-founder of FFFRAME, latin-americas first table top and visual engineering studio.
Editing Food Commercials On Set Ft. Editor Vee Pinot
🎙 Meet New York-based editor Vee Pinot, who has extensive tabletop experience and is an on-set editing ninja. 🥷https://www.veepinot.com/We had a delightful conversation about what makes a g...
What It Takes to Be a Director Ft. Niels Thomsen
🎙 🎬 Dive into the captivating world of director Niels Thomsen, whose breathtaking tabletop work will leave you spellbound! 🌟https://www.niels-thomsen.com/Niels traced his path from earl...
Producing Complex Table Top Ft. Head of Production Benjamin Horstkotte
🎙 Meet executive producer and now head of production, Benjamin Horstkotte 🎬, who for many years and until very recently worked at the legendary tabletop studio, The Marmalade 🍯, where he produced some of the world’s most stunning food 🍲 and cos...
Growing Up in a Tabletop Home Ft. Producer Kosma Tyszkiewicz
🎙️ Meet Kosma Tyszkiewicz, a producer with a unique upbringing. 🍴Raised by an award-winning, food-loving dad 🏆 and surrounded by creative gear 📸, she's developed a keen instinct for food and tabletop projects.We talked about the thrill o...
The 1st Assistant Director Ft. 1st AD Marcus Scigliano
🎙 Meet Marcus Scigliano, a New York based 1st AD who's worked in the industry for over two decades having assisted on all types of commercial shoots you can imagine.http://marcus-scigliano.com<...
Directing Your Own Way Ft. Director Catherine Millais
🎙 Meet the super-talented director, Catherine Millais, who’s beautiful table top work has featured some of the biggest brands on the planet. https://catherinemillais.com/Cathe...
Creating Complex Shots Ft. Head of SFX & Rigging Matt Huber
🎙Meet the Head of Special Effects, Rigging and Food Stunts at The Garage. Matt Huber has created some of the coolest gizmos and contraptions to make food and beverages break the laws of physics in super slow motion!
Engaging in Creative Battles Ft. Director Niels La Croix
🎙Meet director Niels La Croix, who’s created some of the most breathtaking food and tabletop commercials in recent years. https://www.nielslacroix.com/We got into a visceral discussion...
The Hidden Art of Hand Modeling Ft. Kateryna Pavlovska
🎙Meet hand model Kateryna Pavlovska 🌟.https://hiredhandsmodels.com/female-hands/katerynaWe explored the art of hand modeling, and how it’s all about posing your fi...
The Future of AI Animation Ft. Sebastian Ungrad (The Butcher's Brain)
🎙Meet animation guru Sebastian Ungrad a.k.a "The Butcher's Brain" 🧠 whose innovative spirit has lead him to fully embrace AI generated video like few other artists.https://www.youtube...
New Ways of Creating Music for Commercials Ft. Roman Fleischer
🎹🎻 Meet music composer Roman Fleischer, who ingeniously harnesses innovative technology, software, and crazy instruments to break free from creative constraints when creating music for commercials, 🎬 movies and 📺 TV-shows.
Filming with Robots Ft. Motion Control Supervisor Dan Gottesman
🦾 🎥 Meet Motion Control Supervisor Dan Gottesman, a tech enthusiast whose innovative spirit places him at the forefront of cutting-edge advancements in motion control cinematography. h...
Creating Netflix's Chef's Table Ft. Cinematographer Chloe Weaver
🎥 Meet cinematographer Chloe Weaver, whose meticulous eye has played a pivotal role in crafting the distinct look and feel of Netflix's 'Chef's Table' 🍽️.http://www.chloeweaver.com
Let's Ask the Client! Ft. Gilda Zevallos
Meet Gilda Zevallos, Senior Strategic Creative & DEIB Production Lead at Nestlé USA. 🎬 Ever wondered what's cooking on the client's side? Gilda has overviewed countless table-top productions, giving us an exclusive taste of the...
Tabletop History Ft. Ernst Kalff
Meet the legandary Ernst Kalff!🎙Hop in our time machine to the groovy '70s, where tabletop magic was just starting, food dummies were a complete novelty, high-speed cameras were only used by scientists, and Star Wars started a food phot...
